Working alongside Grayling PR, we designed and developed The Pimm's Indoor Summer Garden to encapsulate all that is British about summer and provide an opportunity to help drive purchase.
We created an immersive experience - a summer lawn complete with a cottage garden and 10ft oak tree where guests could book a picnic rug and watch Wimbledon on a giant screen out of the rain. We also built a potting shed bar and retail space where Pimm's lovers could purchase all their Pimm's related goodies.
"As ever The Persuaders approached everything with the utmost professionalism and delivered an amazingly creative launch party within a tight budget and a short turnaround time. Looking forward to the next project.” - Nicky Law, Director of Brands, Grayling PR