Client Campari UK
Project Aperol Spritz Big Birthday Social
The Persuaders designed and produced The Aperol Spritz Big Birthday Social , a fun and immersive Aperol themed playground bringing the Italian spirit of spontaneity to the heart of Shoreditch.
Taking over the old Electric Light Station just of Hoxton Square, we transformed the site to create an unforgettable consumer experience.
We created an Aperol-orange Lido, where guests could take a seat under the flowing orange waterfall, recline waterside, or indulge in the inviting swirl of vibrant shallow waters to cool their toes or simply float on an orange slice inflatable. For a more immersive water adventure, guests could hang out in our bespoke classic Italian car hot tubs.
Inside, a giant Aperol Spritz shaped glass ball-pit and the UK’s first ever revolving Aperol carousel bar, alongside bubble booths and suspended swings.
We saw +5,000 consumers over 8 live days and served over 12,000 Aperol Spritz.