Client: P&G | H+K
Our brief was to produce a medial launch with a 'stealth', 2-day pre-seeding period followed by a high-profile event under the brand launch theme of Cold is the new Hot. We designed and created a snow covered beach with froen palm trees, ice bars and fur-lined deckchairs all under and inflatable ice cube structure situated on london's South Bank for maximum exposure.
'My experience of The Persuaders is that they pride themselves in being partners versus just “suppliers”. They bring energy, enthusiasm, flexibility and value to every project and have always been a joy to work with." - Gina Jones, Director, Hill + Knowlton Strategies