Client Benefit Cosmetics
Project Brow Contour Pro Launch
Brief Celebrate the launch of the new ‘4-in-1’ brow pencil by creating a stand-out stunt that wraps the products key message that ‘anyone can be a brow artist’ with a unique angle of togetherness and empowerment for woman across the UK
Working alongside DeVries Global, The Persuaders proposed the concept of creating stand-out street art, utilising one of the UK’s most influential instagram artists. Benefit Cosmetics joined forces with Alice Skinner to create two inspiring murals. The artworks celebrate the collaborative efforts of women, who support each other’s ‘brow-raising’ incredible actions and accomplishments - just like the very women who founded the Benefit brand back in 1976, Jean and Jane Ford.
Alice Skinner, best known for her creative, vivid and storytelling style of work and most recently the illustrator of SHE; A celebration of 100 renegade women designed the mural and street-paint for the first time with fellow creative women, at iconic street art destinations in London and Brighton.
Encouraging women to come together within these cities, the artworks became a work in progress at an interactive and collaborative event where Benefit fans were given the chance to unleash their own creativity and contribute to the final masterpieces. Specially-designed ‘blank canvas’ sections will be left for Benebabes to add their own artistic stamp and share motivational and supportive messages for other women, or simply add a star to represent someone who has empowered or inspired them. With the uniting thought behind the pieces proving that ‘when women come together, they create wonderful things’, they will be displayed in their glory - up to 26ft high and 39ft wide - throughout September.
The Persuaders worked on the logistics of the giant artworks, creating the perfect blank-canvases for the project.