Client: Benefit Cosmetics
Project: Extreme Brow Bar
The Persuaders created the Extreme Brow Bar on the South Bank of the River Thames as part of our 2018 brief working with Benefit to promote their position as the UK's no.1 Brow Authority.
Renowned for waxing and styling more eyebrows than anyone else in the UK since 1976, Benefit Cosmetics wanted to prove to anyone who’s afraid of giving someone else the tweezers, that achieving great, natural looking brows doesn’t have to be extreme!
Rising up to a brow-raising 65ft in the air, consumers who took part in the extreme brow bar challenge received £100 in brow products for braving a ‘sky high’ professional brow pampering!
We also parked our trusted Brow Mobile nearby for those not quite brave enough.
According to Head Make Up Artist and Brow Expert Lisa Potter-Dixon, many women are worried about facing the wax strip or tints for fear of a mishap that leaves them with extreme looking brow, so our stunt was produced to highlight this and hopefully set aside people's fears
We serviced over 67 people, all of whom went up to the full 65ft!