2014 saw the world in the grip Football World Cup fever.
All across the globe, whilst men celebrate the 'Beautiful Game' and pubs and sports bars fill with the cheers of a billion male voices, the majority of women lamented the passing of those four weeks... that was until The Persuaders, working alongside SLAM PR, created the Gabbi's Head pub. The ultimate girly pub environment. A place where women could come and watch all the matches in cool and comfortable Benefit inspired surroundings, learn a thing or too about football, check out some of those gorgeous footballers legs and perhaps get a bit of eyebrow shaping at the same time.
After months of searching over 150 venues we finally found the Prince of Wales pub in Drury Lane, Covent Garden. We painstakingly converted the room on the first floor into a Benefit-pink, female friendly haven for football lovers and we opened for 7 weeks of business from midday each day with some delicious food, stunning cocktails and some fun events including classic pub games, karaoke and comedy nights.
#GabbisHead used 6000 times
over 5000 visitors through the door
895 user-generated posts on instagram
84 pieces of coverage in top-tier media
with thanks to the amazing Richard Hanson for the beautiful photographs