To launch the new range of Hoola bronzing products for Benefit Cosmetics, The Persuaders transformed the White Space venue into a tropical paradise.
Guests were invited to collect their boarding passes from our Benetours travel agent and were then whisked away, first class of course, to the tropics where they could lounge on cabanas, nestle their toes into real sand and sip on a Pina Colada whilst taking fake-ation photo's in front of our giant postcards.
The event was open for 2 days, a day for media drop-ins followed by a consumer event for Bene-fans.
over 120 visitors
#hooladay 2000 impressions