Client Benefit Cosmetics
Brief Create an exciting and memorable ‘brow’ activation for Q4 to highlight that Benefit Cosmetics remains the leading global Brow Authority
Delivery The Persuaders designed and created the Jingle Brow Express, a vintage all-pink train carriage where fans new and old could come and experience the full Benefit Brow experience, including treatments, brow massages and waxing. The interior was inspired by vintage trains from a bygone era all with a Benefit twist. The Jingle Brow Express was located at Kings Cross train station for 2 days in December to encourage those on their way home for the holidays to pop in and have a last minute brow service and as a sanctuary from the hustle and bustle of the Christmas madness.