Client Benefit Cosmetics
Brief Design and produce a pop-up charity shop that can visit 4 key cities, to raise awareness and money for the Bold Is Beautiful charitable program.
Delivery The Persuaders designed and created the all-pink charity shops. An incredible 'Aladdin's Cave' of pinkness. We took our inspiration from classic charity shops that are full to the brim with knick-knacks of all types from clothes to toys to books and records... and of course plenty of make-up including a brow bar where shoppers could have brow treatments - all for charity of course!
We opened the pop-up for a weekend in Covent Garden in London and travelled to Dublin, Manchester and Glasgow, contributing to the full fundraising total of £280K!