Client Coca-Cola / Lexis PR
Brief Create an immersive launch event for media and influencers, that brings to life the new #CokeSummer campaign, inspired by the limited-edition bottles of Coca-Cola, Coca-Cola Zero Sugar and Diet Coke featuring the names of 75 famous cities and exotic beaches, ensuring the event has multiple touch points for guests to engage with and share on social sparking re-appraisal and brand love. – all part of this summer’s Share A Coke campaign.
Delivery The Persuaders transformed a blank canvas event space in London into a cool summer holiday destination, complete with driftwood cabanas, palm trees and even a real sand beach. On entry to the event guests had to pass through our 'airport lounge' and check-in at Coke Airlines before being whisked away to sunnier climes.