Client: The Croatian National Tourist Board
Working with Grayling PR and The Croatian National Tourist Board, we recreated the magic of a Croatian island and brought it to London in celebration of the country’s unique energy for life.
The Croatian island dazzled London commuters as it made its way past iconic London landmarks including Westminster and Tower Bridge flying the ‘Full of life’ flag, complete with bright and beautiful trees and flowers native to Croatia and an iconic medieval turret you’d love to explore.
Director of Croatian National Tourist Board Ratomir Ivicic explains: “Whether your dream break involves hopping from one perfect Mediterranean island to the next, exploring ancient sites, trying the best local food and drink or sport, Croatia has something to offer every taste and lifestyle.”
Celebrities including Naomie Harris, Louise Thompson and Slaven Bilić tonight enjoyed a VIP boat party on the River Thames as the popular holiday destination of Croatia launched its new ‘Full of Life’ tourism campaign in London. Adam Garcia, Olivia Inge and Tim Westwood were also among the famous faces who attended the star-studded event at Butler’s Wharf Pier.
World-renowned DJ Norman Jay MBE was on the decks as guests joined the Croatian Prime Minister Zoran Milanovic, Minister for Tourism Darko Lorencin and Croatian National Tourist Board director Ratomir Ivicicto to sample Croatian wine and canapes, while British street artist Inkie created a cool and contemporary live artwork called ‘Full of Life’. Party-goers were also invited to explore the magical, man-made Croatian ‘island’.
Following the campaign launch, Croatia has seen a 270k increase in pre-season visitors in the first year and a phenomenal 2.7million interactions on social media.