For over 50 years, Duracell has been powering smiles of children on Christmas morning by bringing toys and games to life. This Christmas, Duracell along with former Spice Girl and mother of one Mel C, are on a mission to help power even more smiles by partnering with Barnardo’s - the children’s charity supporting the UK’s most vulnerable children and their families
To launch the campaign, Duracell offered people the chance to experience a magical Christmas sleigh ride with the loveable Duracell Bunny at Bluewater Shopping Centre.
The Persuaders designed and built an exciting 'green-screen' sleigh-ride, powered by Duracell battery jet-packs! The sleigh sat on a bespoke hydraulic stage and bubbles flew out of the jet-packs. The Persuaders also developed the bespoke animation for the film which was instantly uploaded direct to youtube from site. The youtube site has had over 4000 views and close to a million shares!