We were asked to help place Tanqueray at the heart of the UK gin revival and ensure this established brand challenged the newer boutique gins.
We designed and created a pop-up Gin Palace in the heart of London, staffed by the world's best bar tenders and hosted by Idris Elba. The Tanqueray Gin Palace was an innovative new direction for this Gin brand, reinvented for a new audience. Our experiential concept incorporated Tanqueray's Victorian heritage whilst blending it with its current strong contemporary style.
The pop up gained more than 100 pieces of coverage and generated social media buzz and media impressions of 500 million. Capacity was reached overnight welcoming hundreds of influencers and target consumers.
"I was really impressed with everyone's dedication, professionalism and willingness to go above and beyond!" Joanna Sesseger, Brand Manager, Tanqueray.