Client: Accolade Wines
To celebrate International Chardonnay Day we designed and built the Hardy's #1853Club.
Working closely with Hardy's and partner agencies we developed the concept of the 1853 Club, turning blank canvas venue White Space into a 3-day pop-up wine bar.
We took our design influences from the heritage of the brand and many of the tasting notes of the wine itself, with the modern Chardonnay revival allowing us to steer away from the dark, oaky character to create a clean, contemporary space with subtle nods to liquid including a back bar made from hundreds of leaves taken from the original Thomas Hardy's note book, to the fruity coloured bar stools.
A secret tasting room reflected the terroir of South Australia whilst a time-line made from a modern interpretation of the vine led the guests into the main space.
The campaign generated more than 1 million social impressions and sales of Hardy's grew by 9% in the campaign timeframe, with the average spend per bottle increasing as well.