Client 3 Monkey's Zeno
Brief Launch the Jacob's Crackers pop-up restaurant
Delivery The Persuaders designed and built this pop-up restaurant in the heart of Covent Garden to celebrate the collaboration between the brand and cheese-maker Alex James, who is in the band Blur. The aim of the pop-up is to elevate ordinary, every-day ingredients into something extraordinary and to inspire people to get creative with crackers.
The pop-up was open for 2 days in June and featured a lunch and dinner tasting menu served entired on Jacob's lunchtime crackers range.
We produced a 'rustic kitchen' environment with family style table seating, transforming a double-fronted shop on Neal Street into the perfect place to immerse customers into the brand.
Results Tickets sold out on Event Brite within 2 hours!