Brief Create an impactful and theatrical launch event for Scandal, the new fragrance by Jean Paul Gauliter for the UK media, influencers and beauty bloggers.
Delivery The Persuaders took its inspiration from the Scandal advert which tells the story of Madame Minister who, during the day is reserved but at night is tempted by the scent of Scandal. After a beautiful but reserved dinner at The Ned we invited our guests into the scandalous cabaret where our burlesque performers tempted them to try the perfume and show their scandalous side!
'We were Persuaded!' - Chantal Stephen, Head of Communications, Puig