Client Elizabeth Arden
Brief Launch the new Juicy Couture fragrance to the UK market with particular focus on sampling across the UK.
Delivery Taking the 'sugar and cake' theme as our inspiration, we designed and created our cupcake van that toured the UK delivering joy to the nation. Inside the van was an experiential photo opportunity in the form of a fun ball-pit, where we encouraged the public to 'come the cupcake'
Results We visited 12 city locations over 2 weeks, including 3 university sites. 40,000 samples distributed, 17,000 snapchat views and over 1000 instagram posts. Sales continue to be up 98% above KPI's.