The Persuaders conceived, designed and produced a set of 6 L'Oreal Luxe fragrance coffret specifically targeted at a millennial audience who had become disinterested in the perfume market.
Our idea was to develop personalised modern fairytales, where the purchaser could include the name of the person they were buying for directly into the story. We developed 6 stories, one for each fragrance including; Si by Giorgio Armani, Mon Paris by YSL, La Vie Est Belle by Lancome, Black Opium by YSL, Armani Code by Giorgio Armani and BAD by Diesel.
Each fragrance had a 'personality' that would match the personality of the person receiving the gift, helping the consumer to chose which gift to give.
The personalised coffret books were available exclusively on-line at Boots.com whilst a set of non-personalised coffret were also available in the top 100 Boots stores.
The Persuaders designed and produced the coffret as well as designed and developed the 'scent story' website portal for the personalised coffret, which can be seen here.
The coffret were on sale during the Christmas 2016 period but the concept has been rolled out to include Valentine's Day and Mother's Day 2017