Client: Marc Jacobs
Project: Launch the new fragrance, Daisy Love in Debenhams, London.
The Persuaders designed and produced an immersive ‘scent station’ where the consumer could be totally enveloped in Daisy Love and the senses of the beach.
Giant daisies were created for consumers to walk around. The daises were designed to look as much like the original iconic daisy on the bottle, creating surprise and delight moments as you pass by, inviting consumers to stop and smell the daisies. Two of the daises featured a scent diffuser that released Daisy Love, as consumers walked past.
A photo-booth area was also created, where fans could capture their ‘moment on the beach’ with a blue-sky backdrop photo, as though they’d been transported to the beach.