Event Awards Winner 2017 for Exhibition Experience
Challenge The Persuaders worked closely with the team at notonthehighstreet.com to create their stand for this years Stylist Live show which runs from the 13th – 16th October 2016 at the Business Design Centre in Islington.
Delivery Taking inspiration from the concept that the Not On The High Street partners are akin to elves working in their workshops to deliver Christmas, The Persuaders conceived a contemporary Elf Workshop with a Scandi influence, designing deconstructed wooden trees that morph into the support beams and rafters of the main exhibition stand structure. The stand has been designed with areas for the partners to demonstrate their work as well as beautiful tiered display tables for visitors to touch and feel the products.
Guests who come on the stand will see partners create work that is available on-line and directly from the stand. There is even a chimney breast that rises above the stand where guests can wind up a special Santa In-Tray and place their Christmas gift wishes in which is then delivered down into the workshop!
Results More than 13,000 people visited the stand over the course of Stylist Live. As a direct result, brand understanding increased 6% year on year – to the highest level it has ever been – while purchase intent increased from 34% in 2015 to 38% in 2016.
Hannah Webley-Smith, recently appointed as Customer Director of notonthehighstreet.com, commented that ‘We wanted to give customers the opportunity to get up-close and personal with products that they would normally only get to see on-line. The workshop styling of our stand creates an open and inviting environment that will hopefully entice visitors and get them excited for Christmas. The Persuaders are the perfect creative agency to bring this concept to life.’