ARIEL EXCEL GEL LAUNCH EVENT
CLIENT
Hill & Knowlton/Proctor & Gamble
PROJECT
Ariel Excel Gel European Launch
BRIEF
To produce a media product launch with a ‘stealth’ 2 day pre-seeding period followed by a high-profile event under the brand theme of ‘Cold is the new Hot’.
CONCEPT
A snow covered beach, with, frozen palm trees, ice bars and fur-lined deckchairs all under an inflatable ice-cube roof situated on London’s South Bank for maximum exposure.
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