BUD UCHI, WORLD CUP SAMPLING EVENT
CLIENT
Budweiser/Cake
PROJECT
Bud Uchi, World Cup Sampling Experience
BRIEF
Produce an ambient sampling experience to create interaction with the brand amongst the target consumer. The environment needed to reflect the Bud House brand whilst establishing the connection with the World Cup held in Japan.
CONCEPT
Bud Uchi (Translated from Japanese as Bud House) A large scale interactive Japanese themed set was created at the Old Trafford football club in Manchester. Screenings of the matches where held in this environment.
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