LONDON'S OLYMPIC BID LOGO REVEAL

CLIENT
London 2012 Olympic Committee

PROJECT
London's Olympic bid Logo Reveal

BRIEF
To produce a media stunt to reveal the new Olympic London 2012 logo that would attract international attention.

CONCEPT
High Art! A team of 5 stunt men unravelled the logo on a gigantic banner that was unfurled on the side of The Tate Modern.

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