MAX FACTOR AGE RENEW PRESS LAUNCH
CLIENT
Ketchum
PROJECT
Max Factor Age Renue Press Launch
BRIEF
Create an innovative and exciting press launch that engages and informs
the guests.
CONCEPT
Guests were led through a maze that took them on a journey through their
day, showing how bad light affects the skin. We took them through a tube
train, an office, a changing room, a restaurant, and finally into the
'rose tinted' presentation room.
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