CLIENT
Samsonite/Ketchum
PROJECT
Samsonite Collections and Samsonite by Viktor & Rolf Black Label launch event
BRIEF
We are proudly working for the 3rd year on continuing to create, develop and implement the concept for the European launch of the new collections from the House of Samsonite as well as a very exciting collaboration between Samsonite and Viktor & Rolf.
CONCEPT
A premium fashion event that previewed the collections in a setting that was inspired by the Black Label stores and the Viktor & Rolf press photo-shoot.