BODYCRAZE

CLIENT
Selfridges

PROJECT
Bodycraze

BRIEF
To produce the launch of Selfridges bodycraze month. The event needed to reflect the in-store activity, point of sale and include an appearance by Kylie Minogue.

CONCEPT
Beauty in all its extremes. The event included aerial acrobatic performances, naked models in Perspex boxes, fetish bar and a Kylie routine with dancers on the escalators.

CLICK BELOW TO SEE MORE IMAGES

coolaworld