We've just completed a very exciting tour for fashion brand Boden.
Boden are famous for their floral prints and beautiful details. So when they designed their new, event-ready occasionwear, it seemed only natural for them to team up with flower delivery brand Bloom & Wild to tour the UK and bring the range to their nationwide consumers.
Here at The Persuaders we love a bit of floral, so we converted a Double Decker bus into touring a blooming boutique with space for a florists masterclass on the ground floor and a Boden boutique on the upper deck. We also handled the tour logistics, leaving the fashion and flowers to our client! The tour visited 4 key locations over the last weekend:
NOTTINGHAM | 8th March
Old Market Square, Nottingham NG1 2LH
BIRMINGHAM | 9th March
Site C, Rotunda Square, Birmingham Bullring, Birmingham B5 4BU
BRISTOL | 10th March
Broadmead (nr Barclays), Bristol BS31 3EA
KINGSTON | 11th-12th March
Ancient Market Place, Kingston upon Thames KT1 1JS