The Persuaders were asked by PR Agency Grayling and drinks giant Diageo to produce the launch of an exciting collaboration between the nation's favourite gin, Gordon's and world famous British design brand Conran. Together, Gordon's and Conran have created a limited edition collection of 10 new label designs and bottle wraps all under the heading of 10 Green Bottles.
Our brief was to bring the theme to life and to showcase each of the 10 designs, highlighting the concept story behind each bottle as well as the collection as a whole. We chose the excellent, newly refurbished Vault at Number One Marylebone as a fitting venue for it's unique exposed brickwork and unusual space and created 10 themed 'rooms' that guests could explore and discover each design in detail.
Working with drinks and food consultancy Drinks Fusion we developed a food and drink menu to suit the launch and enhance the brand's unrivalled quality.
The highlight of the evening was the crucially timed '10' countdown and multiple kabuki drop, revealing the product to the awaiting crowd, which included international drinks and design media, gin experts and celebrities such as Mariella Fostrup, Emilia Fox, Philip Glenister and of course the great man himself, Sir Terrance Conran.