Well, the day finally came, after months of hard work, redesigns, what seemed like a billion layout plans and a 'will they/won't they' have a tree in the middle of the store and I think we can all agree the launch event was a resounding success.
the beautiful wisteria tree
The Temperley Bruton Street store looked resplendent in all it's Gordon's refinery including, you'll be glad to hear, a stunning white wisteria tree that sat in the window and stretched its romantically wistful branches over the ceiling of the shop.
Our 10 bespoke mirrored display plinths, hinged to reflect the jewellery box elements of Alice's label designs lined up within the store, leading the guests to our padded and mirrored bar. The detailed props we made for the long-lead launch back in the summer were placed throughout the store and gave the guests some intrigue and discovery as they wound their way into the party.
And what a party!... the lovely DJ Dan Lywood from Playlister created the perfect party vibe whilst the cocktails, designed by the gorgeous Barrie Wilson and whipped up by the divine boys from Drinks Fusion helped lubricate the guests... oh and the guests - as well as dear Alice herself we were graced by the likes of Natalie Dormer, Amelia Fox and Pixie Lott just to name a few.