You would quite literally have to have been living under a rock not to know that we're in full blown World Cup fever. All across the globe, whilst men celebrate the Beautiful Game and pubs and sports bars fill with the cheers of a million male voices, the majority of women lament the passing of these next four weeks... Well not any more! Now, thanks to the gorgeous people at Benefit Cosmetics, and of course a little help from us here at The Persuaders, the Beautiful Game is finally for the Beautiful People... Yes ladies, working alongside SLAM PR we have created the ultimate girly pub environment where you can come and watch all the matches in cool and comfortable, Benefit inspired surroundings, learn a thing or two about football, check out some of those gorgeous footballers legs and perhaps get a bit of eyebrow shaping at the same time... What's not to love?
After months of searching for the right venue we finally found the Prince of Wales pub in Drury Lane, Covent Garden. We've painstakingly converted the room on the first floor into a Benefit-pink, female-friendly haven for football lovers... Here's a sneak peek at the pub that opens for the duration of the football World Cup.