We've been wanting to start using The Persuaders blog on a more regular basis but you know how life just seems to take over and things that seem like simple ideas get shoved into the sidelines...
Well, we thought we'd start with something simple, that's easy for us to do but also a little useful and inspiring for all of us. London is an incredibly diverse city, full of life and ideas and vision - just walking down the street can trigger the spark of an idea, which is why I always have my note pad and trusty iPhone handy so I can record the little things, some of which may come to nothing and other things that may pop back up in a way i'd never originally expected. From a shop window to an art exhibition, from the way a neon light reflects upon the rain-soaked pavement to a torn poster on the tube, we are surrounded by inspiration.
Louis Vuitton Series 3
I may be a little late to the party with this one but so many people i've asked hadn't even heard of this little gem of an exhibition that I thought i'd sing its praises even though it closes on Thursday this week. 'Experiential' is a word that is thrown around our industry with lusty abandon but many people use it as a buzz word without fully understanding what it means or the power it can have when executed well. This exhibition is beautiful and is truly experiential in the most brilliant way.
The exhibition is laid out in a 'maze' style route that takes the visitor on a journey through the brand. It's not a full history exhibition more a little peak into the world of how the LV brand is built. It shows you the handmade quality of the products and allows you to both touch and witness the artisans working. Its both incredibly simply produced whilst also showing a huge amount of detail. There's a lot of tech without actually feeling like its very hi-tech at all, which is extremely clever. It's the kind of exhibit you could walk around in 10 minutes or an hour and still come away having been inspired by some little detail.
Highlights for me are the rear-projected circular room that makes you feel dizzy with detail as well as literally as though the room is spinning. I also loved the white mannequins embedded into walls, they were beautiful. I was of course also impressed in the little details such as the sticker wall at the end of the exhibition where you were encouraged to take home a little piece of Louis Vuitton from the exhibit but also very memorable for me were the exceptionally attractive and stylish staff, all dressed immaculately and perfectly polite which to me makes a huge difference in the overall experience.
The exhibition is free to enter and you don't need to book but they do do an informative guided tour which you have to book a time slot via the exhibition website
I urge you to go and see it today or tomorrow.