Today's inspiration comes from our own work with the media launch event for Benefit Cosmetic's Matte Rescue. Part of the Porefessional range, Matte Rescue is a new mattifying primer specifically created to be used as part of your morning routine. With the 'morning routine' and the matt nature of the product as our theme we created the Rise & Prime cafe. A place where the greasy Full English was banished and replaced with a stunning molecular fry up.
Guests were greeted outside the Benefit Cosmetics store on Carnaby Street in central London and welcomed by our Rise & Prime breakfast van and offered the greasy-spoon classic, a builders tea. They were then escorted downstairs into the cafe itself where the head of make-up Lisa Potter-Dixon talked with them about the product whilst they were served our molecular breakfast.
My inspiration for Inspiration Tuesday come this week from the very simple transformation of the basement bar of the Carnaby Street store into a cafe with the clever use of a photographic print that wrapped around the interior of the booths with a reverse logo to enhance the feeling that you were looking out of the cafe into the street. I love how a brilliantly simple spark of an idea can completely transform a space!
Porefessional will be available to buy in early 2016