Client Juicy Couture
Brief Produce an immersive experience launch dinner for beauty bloggers and influencers to celebrate the UK launch of the new fragrance from Juicy Couture - Viva La Juicy Glace, to include an 'ice' theme reflective of the new fragrance notes.
Delivery The Persuaders designed and produced the Viva La Juicy Frozen Throne, an interactive 3D photo experience. The throne included a replica of the new bottle, filled with frozen flowers reflective of the floral notes included in the fragrance. The 15 exclusive influencers sat on the throne to have their photograph taken which was then emailed directly to them whilst also going to their social media accounts.
The throne will shortly go on tour across the UK to coincide with the marketing launch of the fragrance in Debenhams and Boots.
Photography by Archie Brooksbank at Bladesman Productions