Client Wolf Blass
Project The Chase by Wolf Blass
To celebrate Wolf Blass as an award winning brand, and one of the lead sponsors for the 2019 ICC Cricket World Cup, The Persuaders designed and produced The Chase.
Taking 4 10ft shipping containers, we created 3 interactive sensory wine tasting experiences and a bespoke bar. Each container housed the same sensory experience but housed a bespoke design: The Vineyard, Cricket and the Bottle. Each container was clad in Cedar Wood.
Consumers were invited to discover their perfect Wolf Blass wine, testing their sight, sound, smell and taste. Once they had chosen their wine of choice, guests could enjoy their glass at a bespoke sharing table. For those who hadn’t booked in for the experience, our beautiful bar served wine for consumers to enjoy while relaxing in a deck chair while watching the ICC cricket on our large screen.
Results Over 2.5 days 1200 glasses of wine were purchased and over 200 took part in the sensory experience. Passing footfall over the period was circa 10,000.