The Persuaders designed and produced an innovative blogger event for the launch of a new range of colour mascaras and eyeliners from Benefit Cosmetics. The UK’s number one selling mascara ‘They’re Real’ now comes in two new colourful shades along with 4 new colourful shades in the They’re Real Eyeliner and to announce this the team from Benefit wanted to create an event that celebrated these bold colours to an audience of bloggers.
The Persuaders concept was to turn the event space into a paint party where guests could have fun exploring the world of colour in an innovative way. To ensure the clean white venue was kept from being damaged The Persuaders lined the entire main space with polythene and then created 4 ‘paint zones’ within the lined walls, including a Balloon Bursting Shooting Gallery, a Turn Table Splash Zone, where the host was painted on as her slowly rotated and a Paint Pistol Gallery where guests could fire paint-filled water pistols at personalised canvases.
Guests were required to don full-body paint suits, goggles, masks and gloves and then after a short safety briefing they all went wild! We even produced colourful cocktails and bowls of coloured sweets in keeping with the new product colours.
Before guests left the party they had the chance to clean up, remove any stray splashes of paint and freshen up their make-up by the Benefit Make-Uppers who were on-hand with a selection of products and the new eye-liners and mascara’s to trial.
'Benefit events have always been about being as outrageous as we possibly can. For the launch of our new coloured liners and mascaras we wanted to offer our digital darlings something that would surprise and delight in a way that represents the brand’s history and DNA. A messy, wild and colourful paint party would have definitely made our founders proud! The best part is that this event by The Persuaders perfectly mirrored the message that we wanted the girls to experiment with the paint colours the way we would want them to have fun and experiment with the products.' Rema Gouyez-Benallal - Assistant Social Media Manager, Benefit CosmeticsUK
photo's courtesy of https://instagram.com/littlebigbell/