Client Cohn & Wolfe / Campari UK
Project Aperol The Big Spritz Social
The Persuaders designed and produced The Big Spritz social, a fun and immersive Aperol themed playground bringing the Italian spirit of spontaneity to the heart of Shoreditch.
Taking over the old Electric Light Station just of Hoxton Square, we transformed the site to create an unforgettable consumer experience.
We created an Aperol-orange coloured canal with rowing boats, a decked terrace complete with bespoke wooden slide, a ball-pit and a stunning vespa carousel that turns slowly throughout the night. We also designed the UK’s biggest ever Aperol Spritz bar, an original showpiece that will be serving Aperol Spritz all night long.
Consumers purchased tickets for 2 daily sessions, in return for which they received wo perfectly crafted Aperol Spritz and half a wood-fired pizza.
Tickets sold out for all 15 sessions within 3 days.
