Client Aperol | Cohn & Wolfe
Project Aperolivery - The Aperitivo Ape
To help Brits celebrate National Prosecco Day, and start their evening in true Italian style, Aperol gave the people of the UK the chance to receive an Aperol-ivery and enjoy their first drink of the evening delivered to their doorstep.
An Italian Aperol bartender arrived at their front door to make two refreshing, Aperol Spritz. Served from Aperol’s vibrant ‘Aperol orange’ Aperitivo Ape, Aperol-ivery offered the perfect chance to ‘pimp your prosecco’ and enjoy the taste of Italy’s favourite aperitivo at home.
The Persuaders managed all logistics and planned the UK tour including the team of brand ambassadors that traveled with the vehicle across London and Manchester to deliver the campaign.
