Client: Ardbeg / Glenmorangie
Project: Global Event Tool Kit
The Persuaders designed, wrote and produced a global event tool kit to guide markets in the launch of this exciting new expression from the renowned whisky brand.
The Ardbeg Wee Beastie may be just 5 years old but it has a distinctive nose and a formidable bite. With such powerful symbolism in its tasting notes the world of the ‘B-Movie’ made the perfect landscape for marketing and an exciting world for experiential. It is a ‘monster of a dram’ after all.
Not only did we develop a multi-layered experiential world for launches of all sizes but, working with our partners at El Carousel, we created our very own B-Movie trailer to be used at the events. A simple and quick way for guests to be immediately immersed into the world of Wee Beastie.
The 40 page tool-kit allowed us to show markets all levels of expectations and ‘tone of voice’ for the launch. From venue styles, to food and cocktail development.
As part of the B-Movie campaign we also produced a Halloween Cocktail Delivery service with B-Movie inspired monsters who rode around Edinburgh, Manchester and London delivering cocktails to lockdown Halloween events.
