Client BECCA x John Lewis
Connection
BECCA landed in the UK from Australia this summer and they wanted to connect with females in the UK to launch their retail partnership with John Lewis in-store and online.
Moment
This National Selfie day, which also happened to be the longest day of the year, we created an in-real-life experience in the heart of the beauty quarter Covent Garden, for all to discover their glow.
Glowments included a glow-over make up session then in to the light dial experience to select your light shade to test your look.
BECCA fortune cookies drove customers into store with hundreds of magic prizes.
All of this was achieved in collaboration with our friends at Live Consultancy working as one great team on ideas and creative. The Persuaders created all the 3d visualisation, design and production whilst Live Consultancy created the micro moments, PR, content and social.
