Client: BECCA Cosmetics
Project: Champagne Pop Collection Launch
To drive conversion and consideration for the C-Pop Collection, The Persuaders designed and built a BECCA playground in Westfield Stratford.
Featuring pressed powder swings and Champagne ice lollies the activation leveraged the existing hype of the iconic C-Pop Shimmering Highlighter for existing costumers and recruited new consumers to purchase additional products in the collection.
