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The Persuaders

conceive | create | design | deliver

  • The Persuaders
  • case studies
  • about us
  • results
  • our process
  • delivering on a promise
  • archive
  • contact

Benefit Cosmetics - Just Wing It

Client Benefit Cosmetics

Brief Launch Roller Liner! The new matte liquid eyeliner features a precision felt tip for sharp controlled lines and a super-smooth application that won’t drag or smudge - and gives you the perfect WINGED eyeliner.

Delivery The Persuaders designed and created the Just Wing It pop up shop -serving a double whammy of wings! Taking inspiration from traditional high street Chicken Shops - we created our very own WING shop complete with individual booths, each designed to be highly instagrammable and drawing on the traditional checks and stripes but with a Benefit twist.

Results We were open for 6 days, serving over 1750 chicken / vegan wings and double the number of winged eyes.

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all work copyright The Persuaders