From big and bushy to thin and sparse – no matter what the brow woe, Benefit Cosmetics, the UK’s number one brow authority, has you covered! Launching 1st March and hitting the road for three months, Benefit’s brow bar on wheels will tour the United Kingdom on a mission to transform the nation’s brows.
The Persuaders conceived the concept of the Brow Mobile, an 'all-terrain' vehicle that can literally go anywhere in the UK to deliver the perfect Benefit Brow to Bene-fans no matter where they live.
We sourced and converted the vehicle, re-designing the exterior and giving the interior its own make-over, fitting the worlds smallest Brow Bar inside the back.
The Persuaders have also planned the UK tour and has a team of brand ambassadors that will travel with the vehicle over the next few months.