To introduce the new #BeneParty Christmas tins to the British beauty media The Persuaders built a party shop within the Benefit flagship store on Carnaby Street.
We transformed the basement beauty bar into an 'old-fashioned' magical shoppe complete with all the ideal party items such as streamers, hats and bubbles. Each shelf unit was decorated to reflect one of the ten different party tins with a bespoke design and build.
Over 83 attendees from all the major media were greeted by the head of PR, who stood behind the specially designed counter, as though she were the proprietor of the shop.
