Client: Benefit Cosmetics
Project: Hello Happy Foundation Launch
For many, bringing together endorphin-releasing activities all under one roof could sound too good to be true, but for the UK’s number one makeup brand, Benefit Cosmetics, happiness is something that’s core to its DNA.
Launching in London this June, the Hello Happy House, design and produced by The Persuaders, was created to take guests on a journey through the differing states of happiness. Featuring four interactive rooms, guests were given the chance to indulge in an exciting, immersive experience.
The space included an Instagrammable glitter shower, a relaxation room, fun fair activities and an invigorating bounce room, which encouraged visitors to tap into their playful side.
Benefit Cosmetics’ Head of Brand Activation, Kyra White, explains; “At Benefit we truly believe that laughter is the best cosmetic. The Hello Happy House was the place to go to giggle, relax and generally take an hour out of your day for you. We are a nation of big kids and this is the perfect place to rediscover your inner child.”
Open for 3 days in July, guests were welcomed to the Hello Happy House where they began their own ‘Happy Hour’. Escorted through each room, they had the chance to experience the Benefit world of fun and happiness, through the sequence of truly immersive activities!