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The Persuaders

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  • The Persuaders
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Benefit Cosmetics Pop-Up Shop for Bold Is Beautiful

Client Benefit Cosmetics

Project Bold Is Beautiful pop-up charity shop

For the second year we’re delighted to have designed and produced the all-pink pop-up shop for the Bold Is Beautiful philanthropic campaign for Benefit Cosmetics.

The shops, open throughout May in London, Glasgow and Cardiff, sell a mouth-watering array of donated pink items, with all proceeds going to the Look Good Feel Better and Refuge charities. As well as all the pink stuff consumers can also get their brows done at our Brow Bar!

This year we designed a contemporary pink space, with instagrammable moments throughout, from our all-pink palm leaf arch, to our stunning mirrored cube light box.

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all work copyright The Persuaders