For the launch of the They're Real Colours The Persuaders produced the Magical Talking Magnifying Glass, a giant prop that gives out sage colour advice to passers by.
Alongside our very own Agent Dick and Honest Leah the magnifying glass will travel the UK visiting Benefit boutiques and counters in departments stores and shopping centres.
The talking magnifying glass has been designed by us to dispense its 'words of wisdom' via a motion sensor built into the stem. When shoppers approach the mirror it speaks to them in rhyme and suggests they try one of four new colours of mascara or eye-liner. The magnifying glass is battery powered and can be carried around the store by Agent Dick or it can stand by itself on a bespoke acrylic stand.