Continuing our work with Benefit Cosmetics, The Persuaders produced and delivered the launch and training campaigns for Roller Lash, a new mascara the Hooks, Lifts and Curls!
A full experiential campaign that rolled out over the Spring and Summer of 2015 kicking off with a media launch and training tour which took place within our 40ft shipping container, now converted into a 1950's beauty salon, inspired by the Roller Lash product vintage packaging.
The training tour travelled to 40 cities in the UK and Ireland training the Benebabes counter-staff. The Persuaders worked closely with Benefit to organise the transport and locations logistics for the tour, with our staff hosting the truck at each location.
40 cities with over 3000 staff trained
7500 facebook / twitter posts from Benefit associates
