As part of the launch of the new TAR Liner we worked with Benefit Cosmetics to transform a shipping container into a touring training facility. Inspired by the campaign #criminallyeasy we carried the prison theme through from the launch event to the container, with its bright orange exterior to it's cell-like interior and our BeneSecurity guard watching over the girls and making sure everyone behaves!
The truck started its journey in Ireland and is and continued into mainland UK travelling from Glasgow down to London on a three week tour training staff from Benefit counters and boutiques in all the major cities.
28 cities covered
over 1500 staff trained on board the converted shipping container
3500 facebook / twitter posts from Benefit associates
