As a teaser pre-launch to the 2017 arrival of Bud Light to the UK, The Persuaders worked alongside 3 Monkeys | Zeno to produce the Bud Light Taste of America pop-up store in Brick Lane, London.
Open for 2 days, with more than 3000 visitors, the store allowed shoppers to not only sample Bud Light but also get their hands on exclusive products only for sale in the USA such as Kylie Jenna's Lip Kit, Peanut Butter M&M's and even a pair of Yeezy trainers!
A gum-ball machine dispensed random prize giveaways whilst an interactive vending machine asked guests to 'speak American' to win cans of Bud Light.
