Client: Charlotte Tilbury
Project: Hot Lips 2
The Persuaders were tasked with recreating the successful Ice Cream Truck from the 2016 New York launch.
Producing a regional tour to key UK cities sharing the love in London, Manchester and Birmingham.
The activation included a photo backdrop on truck for customers to take selfie’s against and ice cream in shades to match the lipsticks.
Over 1,500 ice creams served in 3 days.
